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Action Man is feeling Epic

Action Man is epic

Hasbro’s iconic Action Man gathers his troupe in this new MoneySuperMarket.com ad campaign, a one-minute advert where the classic British hero saves money and celebrates the feeling by dancing across the desert – As you do. The track is Cece Peniston’s Finally, be ready for inspiration to throw some shapes yourself …

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LEGO to unleash first sustainable bricks this year

Credit : LEGO

Back in 2015 the Danish outfit committed over $150mn to research aiming to ensure that all LEGO products were created from fully sustainable sources by 2030. Well, they’ve announced a significant step towards that today announcing their bushes, leaves and trees are going green in 2018, created with plastic sourced from …

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Nuptial sets, new car and spooktacular stuff – Playmobil’s latest line-up

Playmobil Wedding Reception

With regal wedding fever everywhere Playmobil have launched an entire range including a Bridal Shop, Wedding Limo, Wedding Reception, Wedding Ceremony and Flower Children and Photographer sets. Relive those special moments with your own risqué best-mans speech role play and bad dad dancing as well as late arrival of the …

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Calling all old Ten Pound notes – your time is up

Paper Ten Pound Note

Admittedly we haven’t seen a paper version of the tenner for a while with the new pesky polymer ones blighting our wallets (but surviving several wash-cycles) for weeks. We’ve found some spanking good deals of toys under a tenner for today from The Entertainer to spend any old notes you …

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Lights going out at Toys R Us

Geoffrey the Giraffe

Sad new indeed that Toys R Us finally went into administration today. Unable to pay the HMRC a £15mn VAT bill and failing to find a buyer willing to stump it up for them in time (and about £100mn more) the lights are about to go out at the rather …

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Barbie line-up now includes Lara

Lara - tomb Raider Lady

The range of Barbie shapes, races and guises has been extended yet further with the arrival of the new Tomb Raider Barbie. Swedish actress Alicia Vikander plays the adventurer in the new film out in mid-March and the doll is based on her film look complete with map, journal and …

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Power Rangers fall into Hasbro hands

Power Rangers falls into Hasbro hands

Charge the Zeo crystals and prepare to shift it into turbo as Saban’s Power Rangers switches gear. In what is probably the most shocking news to come out of New York Toy Fair 2018, Saban has parted ways with long time partner Bandai in favour of the Transformers power-house Hasbro. …

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Gongs handed out for the best in play

New York Toy Fair

This year’s U.S. Toy Industry Awards have been announced by NPD, the data collecting agency that tells the world what’s hot and, by default what is not. From our roving reporter over at New York Toy Fair who admints to perhaps having one too many at the awards here is …

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Hogwarts Great Hall gets the brick treatment

LEGO Hogwarts Great Hall

The Danish brick outfit are a tad shy of Toy Fairs these days, we didn’t see them in London and it was all undercover in Nuremberg (the words biggest gathering of toy trade people) so they’re unveiling all their new 2018 wares at New York Toy fair this week. We’ve …

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Magic up some beans

Perhaps it is his angry face, far not though jelly bean fans, a tap of the tail and sugary goodness will be made available. Ideal for fans of the mythical beast and/or the sugary treat – that’ll be everyone then. FIREBOX  

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