After a four month refurbishment the Leicester Square shop re-opened this week to much fanfare and frolicsAdding 300 SQ metres the total space is now 805 SQ metres and feels far more spacious than previously and with more on offer for the casual non-LEGO buyer too. From the Discovery Tree …

Am currently enjoying those not-so-balmy temperatures here in Nuremberg with my super-talented co-host Jenny to bring this years digital Spielwarenmesse to life, the best we can of course. We’re interviewing all manner of experts from across the iundustry, hosting thje awards ceremony and more just head over to the Spielwarenmesse …

There have been some cracking memes this week with the US Senator, it’d be remiss of us not to jump on that bandwagon, so here’s a selection fresh outta Toyology Towers:

If you go down to The Savoy today your in for a big surprise… 12 big surprises in fact! This year the world famous London Hotel has handed LEGO the reigns for their festive decor and the Billund-Based-Brick-Builders have pulled out all the stops. ‘The 12 Rebuilds of Christmas’ have …

2019 is nearing its end which means DreamToys have unveiled their annual ‘Top 12 Toys’ for the upcoming festive season. “This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said …

It should come as no surprise that the Master Licencee of Star Wars, Transformers, Marvel, Power Rangers and Ghostbusters would make an impact at Comic Con. Their reach may be larger than you expect though as their presence can be felt in every corner of every hall in London’s ExCel …

Start your turbo jets and stock up on lazer bolts as London becomes the epicentre of all things nerd! Yes, Comic Con 2019 is here and it will be staying until Sunday 27th so if you haven’t got your tickets yet, why not?! The halls opened at 10am sharp this …

With the the latest season of The Apprentice now rolling into week three it’s time for Lord Sugar to make way for the Lord of The Toys, our very own Peter Jenkinson! That’s right, while the next episode airs at 9pm tonight on BBC 1, you’ll want to stick around …

Christmas is 10 weeks away and Argos is celebrating by launching secret codes! That’s right, the highstreet retailer is taking bargins into the world of the spy-thriller as these codes can only be used for 7 days and then they are gone! Each week a brand new code will be …

At a super secret location, deep in the heart of London, Disney showed the toy industry what it’s made of- it’s toys… lots and lots of toys! This year the Mouse House has a plethora of I.Ps to choose from, from Star Wars to Frozen 2, there is something for …