AmongUs anyone?

Surfing supremo Darren Garnham has launched his latest (ad) venture – Toikido. First out of the block for the company is a team-up Innersloth’s hit gaming title, AmongUs. Launched in June 2018, it took a the pandemic/ boredom to help it beat PUBG mobile, Roblox and Call of Duty and grab itself 264 million downloads globally in 2020. Darren tells us “Toikido has been born by handpicking amazing people who I have always wanted to bring together, we’ve developed an ecosystem across many disciplines and skills that are really going to shake things up a bit.”

And we love a bit of shaking at Toyology Towers – Removal of the crusties from the C-Suite is well overdue!

“We are a young team and between us have decades of knowledge, strong relationships throughout the industry, and we are trusted,” says Garnham. “It’s a group that includes Grammy and BAFTA winners, inventors, investors, social media, IP and tech experts, and it’s this unique blend of talent and skills that will make the difference.”

And so, watch this space for the toy roll-out of the biggest mobile gaming IP of the past year with this new type of toy company for this brand new type of world.

About Peter Jenkinson

Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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