TOYOLOGY Toyology-The Action Men of the batteries not included industry
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We’ve seen a fair bit of Augmented Reality plays this past year or so but most left us uninspired and certainly not searching for any buy buttons. There’s a new outfit bringing an AR product to market, launching at @toyfair2014 at Olympia, London next week, it’s called Animin and these virtual pets could well be one of this year’s hottest properties. With the app on your smart device, it’s a load better on a tablet, you bring the characters to life on screen and then play, feed, nurture and generally raise your digital play-pal. We’re going to be the first to take a look and have some slots for early adopters so let us know if you’d like to try one out, we’ve four Toyminator tester places left.
