A New Decade Ahead: TechUp Powers Up Partnerships and Curates the Future of Play at CES 2020



With CES 2020 around the corner, we’re looking at over 170,000 people from across the globe descending on Las Vegas, Nevada for the 2019 Consumer Electronic Show, action packed with some of the most innovative technology from around the world.

TechUp, a curated service designed by play innovation experts, Peter Jenkinson, Toyologist and Founder of Toyology alongside Valerie Vacante, product innovator and Founder of Collabsco will be heading to CES, the world’s gathering place for innovation and consumer technologies for their second year in a row.

TechUp puts the latest products into people’s hands so they can play, learn and explore the latest tech and connected play experiences at the world’s most forward-thinking events — as seen at: WIRED Live, WIRED Next Generation, CES and SXSW.

After its successful showing at CES 2019, TechUp will be landing back in Las Vegas to bring together the future of gaming, play and immersive entertainment to the global stage at CES 2020.

Power Up Partnerships + Perspectives

For their second year, TechUp is partnering with Living in Digital Times to host sessions at the Kids and Family Tech Summit taking place January 9th 2020.

TechUp’s Valerie Vacante will be showcasing key insights on the connected play landscape as well as leading the discussion, The Future of Play Gaming and Immersive Entertainment featuring industry leaders including Chris Down, Chief Design Officer of Mattel, Tommy Tallarico, President | CEO of Intellivision Entertainment and Zai Ortiz, CEO of Alta Games | Co-Founder and President of Virsix Games.

TechUp’s Peter Jenkinson will facilitate the discussion, Toys R Us & ASTRA Fireside Chat featuring David Di Bene, Chief Marketing Officer of Toys “R” Us Stores USA and Kimberly Mosley, CPE, President American Specialty Toy Retailing Association.

TechUp will be conducting interviews from the CES stage and show floor with some of the most innovative companies shaping the ways people explore the world of emerging technologies, play, gaming, and entertainment.

Interviews and TechUp content from CES 2020 will be available through official media partners Toyology, Licensing Biz, ToyNews as well as TechUp’s YouTube channel.

“We are excited about jumping into a new decade and bringing together some of the most forward thinking leaders creating the future of toys, gaming and immersive entertainment. Our continued partnership with Living in Digital Times, ToyNews, Licensing Biz and Toyology provide industry-leading perspective and expertise to the global stage of innovation.” Valerie Vacante, Founder, Collabsco | Co-Founder, TechUp. 

Curating the Future

TechUp curated a lineup the most innovative and forward-thinking brands across gaming, play and immersive entertainment for CES 2020. TechUp’s lineup includes BANDAI NAMCO Entertainment, Virsix Games, Hasbro, Mattel, Intellivision Entertainment, Pressure Games and Move38.

“We can expect to see more options to play “connected and disconnected” in the physical and digital world, more gamer makers, more multigenerational families gaming together and immersive experiences that integrate technology from the past with emerging technologies to create experiences that ignite wonder and play in new ways,” said Vacante.

tori™ Explorer Pack by BANDAI NAMCO Entertainment

Through its innovative design and ground-breaking technologies, tori™ presents a whole new way to play with toys, kick-starts creativity, and inspires imagination. tori™was named a CES Innovation Award 2020 Honoree in four categories including: Virtual & Augmented Reality, Gaming, Mobile Devices & Accessories, and Computer Peripherals & Accessories, CES KAPi award for Best Creative Experience.

St. Noire by Virsix Games

St. Noire is the world’s first Alexa-powered murder mystery board game featuring multiple storylines and endings, immersive sound design and cinematic voice performances. Created by Nolan Bushnell (founder of Atari) and Zai Ortiz (Hollywood Creative Director), St. Noire received the coveted CES 2020 Best of Innovation Award for Gaming and CES KAPi Award for Best Use of Emerging Technology.

Lightsaber Academy by Hasbro

The Hasbro Star Wars Lightsaber Academy Interactive Battling System let kids train with the greatest Jedi and Sith in the galaxy, battle legendary Masters, and go head-to-head against friends. Star Wars Lightsaber Academy Interactive Battle Lightsaber was awarded the CES KAPi Award for the Best Overall Technology Toy.

Star Wars D-O Interactive Droid by Hasbro

The Star Wars D-O Interactive Droid lets kids and fans display and play with a droid inspired by the little roller droid from Star Wars: The Rise of Skywalker.

Hot Wheels™ id by Mattel

Hot Wheels™ id blends traditional Hot Wheels® play with a digitally connected racing system that revs competition and experimentation. Players can download the free app, scan Hot Wheels™ id vehicles and conquer countless thrilling challenges to win in-game rewards.

Amico by Intellivision Entertainment

Amico will be the only console on the market that provides 100% family-friendly content, a simple-to-use system, high-quality games, affordable prices, and games designed for every type of gamer, including young, old, casual, and hardcore.

Countdown by Pressure Games

Countdown by Pressure Games is a hand held, screen-light gaming platform designed to get kids and families actively gaming together — around the table, around the backyard and on the go.

Blinks by Move38

Blinks by Move38 is the world’s first phygital tabletop game platform. Blinks brings the immersiveness of digital gaming to the face-to-face fun of tabletop gaming with friends and family.

Blazer League by Chicken Waffle

Blazer League, is a new multiplayer VR eSports game action packed with cyber-neon disk-flying combat. At CES, Chicken Waffle will be showcasing new Blazer League beta updates with eSports tournament features as well as debuting multiple, new unannounced games, XR educational experiences and useful multiplayer solutions for LBE management. 

VIDEO: Blazer League

“TechUp is looking forward to uncovering a smorgasbord of technology to mark our embarkation into the 20’s,” Peter Jenkinson, Founder Toyology | Co-Founder TechUp.

Get Involved

If you are looking to amplify your brand on a global stage by connecting with consumers, influencers and thought leaders contact val@collabsco.com or Peter@toyology.co.uk to find out how you can be part of TechUp’s global network of connected collaborators.

Read on for all media assets:

Media Assets + Press Kits

TechUp 2020 – All Materials

tori™ Explorer Pack by BANDAI NAMCO Entertainment America

St. Noire by Virsix Games

Lightsaber Academy by Hasbro

Star Wars D-O Interactive Droid by Hasbro  

Hot Wheels iD by Mattel

Intellivision Amico by Intellivision Entertainment – Press Releases

Intellivision Amico by Intellivision Entertainment – Video Intro Asset

Intellivision Amico by Intellivision – Meet Amico Video

Countdown by Pressure Games

Blinks by Move38


About Peter Jenkinson

Toyologist Pete Jenkinson regularly writes about toys in national newspapers like The Sun and The Mail. This super-dad has an unmatched passion and dedication for trying and testing the latest, coolest and most interesting offerings from the world of toys.

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