The nostalgia-inducing smell of the PLAY-DOH compound is now an official trademark at the American Patent and Trademark Office as a registered trademark of the brand. Hasbro describes the smell as the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a …

Crowned one of the best newcomer toys of Toy Fair 2018 way back in January the Slime blasters are finally here. Expecting this to be a big seller this summer, and the slime trend still strong, slimy outdoor fun has now ben unleashed. Offering a gooey take on the water-fight …

In 1953 we saw Mrs. Potato head bring gender equality to the spud based entertainment and now, in 2018, Hasbro has done the same for table top football. Toyology were honoured to be one of the few invited to Wembley Stadium last week to be shown the new, all female …

We’re massive fans of the Carousel and Ferris Wheel sets, so much so in fact we’d not considered there might be a gap in our fairground collection – how wrong we were. This new Creator Expert set is utterly unbelievable and can be automated and integrated with their Boost kit. Exclusive …

All manner of Marvel superheros are coming together in Avengers : Infinity War, well it going to take plenty of superpower to beat mega villain Thanos. There are as you’d expect toys a plenty from which to choose associated with the film, here’s an almost handful of ones that caught …

Good Vibes, a lifestyle magazine for Sunny, took a look back over the past four decades to have a look what some of the toys might be worth today. Looks like you’d have made a packet with a Stretch Armstrong for example but could you really have resisted the temptation …

We’ve been working with the fabulous parenting site Mumii as they relaunch this month. They’ve a slightly different slant on parenting, not worthy whatsoever and with a focus on entertaining the kids (big ones and small. So here we are with our first collaboration, a round-up of the best kit …

It is the big FOUR-O for LEGO’s iconic minifigure, and so, to celebrate a milestone birthday of this global icon we look back with our fully 360 degree rotating heads at its older relatives… No matter how much I want the evolution of the minifigure to follow the popular depiction, the …

It is one of those very satisfying things – blowing bubbles. Hugely entertaining if you have a canine who likes to chase them, toddlers who like to do the same or just to sit in solitude, a gentle breeze and a vista of note and watch those solution based spheres …

Hasbro and Nintendo have teamed up once more to bring us Monopoly Gamer : Mario Kart Edition. Hot on the heels of the Gamer edition this one adds the thrills and spills of Mario Kart with its iconic character play pieces and new way to play. Through the game players …