Extending the success of the Switch is never going to be easy, the fastest selling console of all time has shipped over 10mn units in just nine months. What innovation could maintain and even extend its popularity into new demographics? Infuse it with AI? add high tech accessories? Nope, create …

Hasbro tell us what we already knew and offer a social media solution Research from Hasbro has revealed that almost half of Monopoly players have participated in some form of cheating during a game. These behaviours ranged from stealing cash from the bank, making up fake rules and moving tokens …

First to grace this new section of Toyology is the P.L.A.Y. Wobble Ball Toy, it uses food as its primary motivator to play and that we reckon is plenty to keep your pooch entertained. If you’re up for a box-set but your dog is insisting on “walkies” then load up …

  The Kidult market is worth over £300mn in the UK, that over 1 in ten adults buying toys for themselves (or pretending it is for a friend). The folk at Barclaycard have teamed up with Smyths Toys and are opening up a ‘Big Kids Aisle’ at their London Staples …

We’re looking forward to going to see Disney’s latest animation this weekend. From the folk behind Toy Story and Inside Out this Pixar adventure looks mighty fine. As one may expect, the toy line isn’t too shabby, the entire Disney line can be seen HERE

Stick a sphere in the Unicorns mouth and with a decent squeeze of the belly you’ll easily be able to launch up to 15 feet, give it some real gusto and 20 feet is achievable – Not bad for a sub-tenner toy? We’re of course fans of the fabled creature …

One of the most bonkers rides ever has gone, the Wild Mouse in Blackpool was utter bonkers, we used to stand and stare up at it in awe and marvel at the faces of the riders getting thrown around as they tried to tame the rodent ride. The CEO of …

Back in the Victorian era they tried to build a rail link from Inverness to Fort William, it was an ambitious project to dissect the highlands but the cost, practicalities and in-fighting meant it never happened – Until now. A bunch of toy train enthusiasts and Love Productions (the makers …

My grandparents and my boy Billy’s great grandparents are farmers. They have a dog, a cat, some geese and hens, one or two cows and other bits and bobs you’d expect to find on a classic farm, old feeding troughs, manual rusty farming implements and lots and lots of “muck”. …

Celebrating the time that Gigi Hadid ruled the runway and became the global brand ambassador for Tommy Hilfiger womenswear TommyXGigi Barbie has arrived on shelf. Exclusive to Harrods (online and in store at Toy Kingdom) this stylish shrunken nod to the supermodel is £89.95 and available now.