TOYOLOGY Toyology-The Action Men of the batteries not included industry

An impressive 11 under on the last round or a total of 68, a decent four shots ahead of his Swedish rival for a masters in making him hot favourite for a hat-trick next time he is out on the fairway at Augusta in 2025. Tabletop Golf, reduced to sub …

Complete with six of their mighty fine wooden rides and the bumper car you’ll be steering out of traffic the Gridlock game is the only thing you’ll need on your shelf. Out on display it’ll look quite superb, then, grab the cards and start yourself a quest to get out …

You know that a Mummy, Zombie, Living Pumpkin, Werewolf and Vampire denomination collectively called Deddy Bears likely shouldn’t be antagonised in any way, right? This range of creatures however, from keychain size squeezables, 5.5 inch versions complete with coffin boxes and the 12-inch collection supplied in their own blood-curdling carry-bag …

Hats off to the media machine at Mattel for the coverage they secured right across the UK press yesterday online and seeping into print today. From regional radio stations across the land to a piece on Radio 5 Live which turned it into an hour long call in on “How …

The deal, cooked up with Zuru and entertainment powerhouse Banijay this new line contains real miniature MasterChef creations including food items and accessories so collectors to create mini versions inspired by the TV show’s much-loved dishes. There are  11 iconic MasterChef-inspired mini dishes such as Japanese Ramen, Cherry Chocolate Cake, …

Is it just tired parents that created the noontime cut-off for hoaxes, pranking and general nonsenseness on this globally recognised day? We’re big fans of the Italian/French, Belgian and many other French speaking country tradition of pinning a fish on a persons back without them noticing on this day, poisson …

ZURU’s award-winning children’s brand, Rainbocorns launches on Roblox tomorrow –  Try a FREE DEMO of the game here and check out the stats via the same link, it’s already amassed in demo mode – 1.1m views and 4.5k favourites!

Take a trip down to the Thames this week to catch an installation to celebrate the new film from Warner Brothers. We’ve a Godzilla spanning 20 metres long with a load of LED lights, Kong appearing to burst through a portal onto London’s South Bank with a huge five metre …

Starter set Created by the Fat Brain company these new Air Toobz have enjoyed success in the US, think marble run with giant tubes, soft(ish) balls, all interconnected to your own design and then an air machine to flick on and get the action underway. Trouble is, the price. The …

Many said I had a face for radio, well, the fact I made the edit on this all new Podcast is testament to that…well almost. The producers at NorthOne TV have, in their infinite wisdom, decided to launch the first episode (marking two decades since it first aired) along with …

Lookie here, a Porsche 911 Carrera RS 2.7 Offroad with its rally kit from 1972 looks the dogs under-carriage right? All the off-road equipment, removable roof and space for four figures, who you going to take on your roadtrip? Complete with large wheels for more ground clearance and a front …

  Fresh from Batman: The Animated Series this is the first foray for LEGO into this territory and it is a big and bold move. This recreation of the Gotham City skyline as seen in the show is an outstanding display build for any fans and also happens to be full …

And they are, Mattel have the pop princess idolised ahead of International Women’s day, tomorrow, 8th March, dressed up in her now near signature red number. Marvellous stuff, form an orderly queue.  

Dame Helen Mirren is honoured today as a ‘Barbie Role Model’ ahead of Barbie’s 65th anniversary on 9th March and International Women’s Day on 8th March. The Academy Award winning actress receives the highest honour from the Barbie brand; a one-of-a-kind Barbie doll created in her likeness, in recognition of …

Serving up since 1955 Birds Eye Fish Fingers have long been a staple on the plates of kids across the nation 9ours with peas and chips please) and embraced between various slices of bread in restaurants, “poshed” up for the kidults and a premium thereby charged. Anyhow, Birds Eye are …